Taylor Swift to Develop Exclusive Content for AT&T

Taylor Swift and AT&T are teaming up to launch a new Swift-centric channel called Taylor Swift Now on the company’s DirecTV Now platform.

The channel will serve as “a new destination for unique and never seen Taylor Swift videos,” AT&T announced Tuesday. The channel’s content will include behind-the-scenes footage, concert performances, original videos, and more.

According to the announcement, Swift and AT&T’s partnership has been ongoing and is wide-reaching:

Taylor Swift NOW is one of many components of AT&T’s exclusive multi-year, multi-faceted deal with the 10-time Grammy winner. Swift will also headline the DIRECTV Super Saturday Night in Houston on Feb. 4, the night before the Big Game.

While no official launch date has been set, the channel will be made available later this year.

About Stephen N. Perkins

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Stephen N. Perkins envisions a world where individuals are empowered to fulfill their God-given potential, collaborate with others, and take ownership in the well-being and success of their communities. He helps emerging leaders inspire others and influence change. Stephen founded OUTSET in 2014 and currently serves as the network's Editor-in-Chief. He primarily writes about civic and political engagement, education, media, and culture. He also hosts a self-titled podcast on which he speaks to young conservative leaders in activism, business, and media. In addition to OUTSET, Stephen is a communications specialist and leadership coach. Originally from Houston, Stephen now lives and works in the Dallas-Fort Worth metroplex.