Taylor Swift to Develop Exclusive Content for AT&T

Taylor Swift and AT&T are teaming up to launch a new Swift-centric channel called Taylor Swift Now on the company’s DirecTV Now platform.

The channel will serve as “a new destination for unique and never seen Taylor Swift videos,” AT&T announced Tuesday. The channel’s content will include behind-the-scenes footage, concert performances, original videos, and more.

According to the announcement, Swift and AT&T’s partnership has been ongoing and is wide-reaching:

Taylor Swift NOW is one of many components of AT&T’s exclusive multi-year, multi-faceted deal with the 10-time Grammy winner. Swift will also headline the DIRECTV Super Saturday Night in Houston on Feb. 4, the night before the Big Game.

While no official launch date has been set, the channel will be made available later this year.

About Stephen N. Perkins

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Stephen N. Perkins envisions a world where people are free to fulfill their God-given potential, collaborate with others, and take ownership in their communities. His mission is to help emerging leaders inspire others and influence change. Stephen founded OUTSET in 2014 as a venue for smart commentary on politics and culture from the next generation of conservative voices. His writing centers around education, civic engagement, culture, and media. Outside of OUTSET, Stephen is a cactus dad, bow tie aficionado, and a driver of his Jeep Patriot named Reagan. Originally from Houston, Stephen now lives and works in the Dallas-Fort Worth metroplex.